During this time he created and negotiated the pivotal joint venture agreement between TCI (Liberty Global) & Australis Media, which resulted in the launch of Australia’s first 24-hour sports channel PSN, and later FOX Sports Australia and the Fox Footy Channel.
Concurrently and with sister company Broadcom, he developed the marketing strategy for the AFL enabling them to monetise the Australian Rules Football TV rights. Implementation of this strategy led to successful "Aussie Rules" broadcasts in 140 countries worldwide.
After founding Fox Sports, he went on to found The TPL Group, and over more than ten years leading TPL as CEO, he successfully commercialised broadcast rights to thousands of hours of sports, music, documentary, lifestyle, interactive, children’s and magazine shows globally. These ranged from the Getaway travel show to the Inside Sports magazine series, V8 Touring Cars, the Australian Rally Championships and Shell Superbike Series through to Grand Prix Sailing (18 Footers), the Sydney-Hobart Yacht Race, Beach Volleyball and Milo Cup Netball. Similarly, various documentary series’ were produced for Seven in Australia and Discovery and National Geographic internationally and a number of interactive children’s content initiatives were produced for Disney worldwide.
As a specialist advisor James Bunn took a key role during the 1995 PBL v News Corporation "Superleague" dispute, the 2001 global English (FA) Premier League rights bid, Pele’s FIFA (Soccer) World Cup Commentary and the 2003 Independent Australian Soccer (Crawford) Review.
By steering business P/L fundamentals he drove dramatic revenue growth for numerous TPL content and broadcast jv businesses over a decade as CEO.
He additionally developed cable TV and broadband operations and channels in 25 countries throughout Asia, Latin America and the Middle East and chaired a France Telecom new media jv.
Since 2004, James has been responsible for developing a thriving business improvement practice across the media, sports, entertainment, telecommunications, manufacturing, food processing, government and financial services sectors.
This represents an opportunity to give industry something back by providing a cost and process led focus on operational & sales efficiency using six sigma based tools and methodology alongside technology adoption, licensing & rights management and ultimately effective strategy implementation. His recent work has been at the forefront of Media Industry Reform and resulting Mergers and Acquisitions, development of digital catch-up TV applications, regional broadband initiatives and mobile content & broadcast here and overseas.
He is non-executive Director of a diverse portfolio. He holds a board position with The Renoir Group of International Management Consultants and is an active board member of the Australia-Singapore Chamber of Commerce and the AFL Sydney Swans Centre Circle. He is an advisor to The Trans-Tasman Business Circle and a number of Australian Chambers’ of Commerce. He chairs regular private round table briefings and public events for business leaders at "C" and Board Level. He is a Member of the Australian Institute of Company Directors (and Graduate of the Company Directors Course), the UK Institute of Directors, the National Association of Television Program Executives and is a Chartered Engineer.
He lives with his family in Sydney.