James Bunn is an experienced professional executive, who for more than 25 years has been leading, developing, managing and advising profitable businesses in all sectors worldwide.
Within his diverse background there has been a focus on technology, digital media, entertainment and telecommunications. Most recently James Chaired TX Australia, a company wholly owned by the $4Bn ASX listed Broadcasting Channels 7, 9 & 10, with a mandate to commercially manage shared technology services for the networks and their clients. He led the Board and shareholder representatives through a period of high paced strategic growth while navigating structural change in parallel with technological evolution of the industry. In this capacity James oversaw the network analogue switch-off, digital broadcast implementation including gap filler sites and new spectrum re-stack with Department of Broadband, Communications & the Digital Economy. He Chaired a strategic growth program to commission new digital infrastructure & assets across non-competitive technology areas including electronic news gathering facilities, play-out, captioning, IPTV / HbbTV & CDN content delivery networks for catch up services Plus7, 9’s Jump-in & TENPlay to generate collective forward revenues & cost savings in the hundreds of millions of dollars range.
In parallel and as a life-long management consultant James has been responsible for developing The TPL Group as a thriving business improvement practice not just across the media, sports, entertainment and telecommunications sectors, but also manufacturing, food processing, government and the financial services sectors. This represents an opportunity to give industry something back by providing a cost and process led focus on operational & sales efficiency using Lean and Six Sigma based tools and methodology alongside technology adoption, licensing & rights management and ultimately effective strategy implementation. His recent work has been at the forefront of Media Industry Reform and resulting Mergers and Acquisitions, development of digital catch-up TV applications, regional broadband initiatives and mobile content & broadcast in Australia and globally.
Earlier in the 1990’s and off the back of founding Fox Sports, he went on to launch TPL Worldwide. Over more than ten years leading TPL as CEO, he successfully commercialised broadcast rights to thousands of hours of broadcast content in sports, music, documentary, lifestyle, interactive, children’s and magazine shows globally. These ranged from the Getaway travel show to the Inside Sports magazine series, V8 Touring Cars, the Australian Rally Championships and Shell Superbike Series through to Grand Prix Sailing (18 Footers), the Sydney-Hobart Yacht Race, Beach Volleyball and Milo Cup Netball. Similarly, various documentary series’ were produced for Seven in Australia and Discovery and National Geographic internationally and a number of interactive children’s content initiatives were produced for Disney worldwide.
As a specialist advisor James Bunn took a key role during the 1995 PBL v News Corporation "Superleague" dispute, the 2001 global English (FA) Premier League rights bid, Pele’s FIFA (Soccer) World Cup Commentary and the 2003 Independent Australian Soccer (Crawford) Review.
By steering business P/L fundamentals he drove dramatic revenue growth for numerous TPL content and broadcast jv businesses over a decade as CEO.
He additionally developed cable TV and broadband operations and channels in 25 countries throughout Asia, Latin America and the Middle East and chaired a France Telecom new media joint venture.
Previously he was a member of the Australis Media team, which established cable television in Australia in the early 1990’s, following a successful management career in marketing, engineering, financial services, construction and manufacturing.
During this time he created and negotiated the pivotal joint venture agreement between TCI (Liberty Global) & Australis Media, which resulted in the launch of Australia’s first 24-hour sports channel PSN, and later FOX Sports Australia and the Fox Footy Channel.
Concurrently and with sister company Broadcom, he developed the marketing strategy for the AFL enabling them to monetise the Australian Rules Football TV rights. Implementation of this strategy led to successful "Aussie Rules" broadcasts in 140 countries worldwide.
He is non-executive Director of a diverse portfolio. He continues to hold a board position with The TPL Group of International Management Consultants acting alongside numerous top firms such a AT Kearney and Proudfoot and is an active board member of the Australia-Singapore Chamber of Commerce and the AFL Sydney Swans Centre Circle. He was formally an advisor to The Trans-Tasman Business Circle and a number of Australian Chambers’ of Commerce. He chairs regular private round table briefings and public events for business leaders at "CXO" and Board Level.
He is a Fellow of the Australian Institute of Company Directors, the UK Institute of Directors, the National Association of Television Program Executives and is a Chartered Engineer.
He lives with his family in Sydney.